Friday, August 17, 2018

Google's Most Important SEO Ranking Factors For Millennials - DiscoverDior.com

This blog explains the 6 most essential Google Ranking SEO Factors to boost your website traffic and ranking in Google.

While meta descriptions no longer factor into Google's keyword ranking algorithm, they do give searchers a snapshot of what they will get by reading the post and can help improve your click through rate. Page speed is now a ranking factor on mobile search. That means it’s a critically important component in all of your search engine optimization (SEO) efforts because of its impact.

PAGE SPEED - 


Page speed is now a Google ranking factor for mobile searches and with indexing ramping up, this seems like a good opportunity for website owners to take time to improve mobile performance. Page speed has been a definitive ranking factor. We have asked online-marketing-experts about their take on the consequences of the Google Speed Update and their best practices for mobile optimization. SSL Certificates do affect SEO. Google stated wide open that it is considered to be a ranking factor.

Google Ranking Algorithm - (Infographic)
According to Optinmonster - "On-page SEO refers to factors on your own website that you can optimize such as the underlying code and the content. Off-page SEO refers to actions taken to affect your site's trustworthiness and authority by building the right inbound links and social signals. Both types are included in the top SEO ranking factors"
The quote supports the findings from our study that looked at 1 million SERP results showed that the number of domains linking to a page is the most important factor in terms of ranking. That means it’s a critically important component in all of your search engine optimization (SEO) efforts because of its impact on user experience. If you know anything about and how Google rank websites, you’ll know that having quality links to your website is the #1 ranking factor. Here's how we build links, 6 steps!

Backlinks are THE #1 Factor for Ranking in Google.

  1. Backlinks are the most important ranking factor so if your SEO needs a boost, and you're not getting the rankings and traffic you need. 
  2. Google+ is the highest correlated social factor for SEO ranking. 
  3. Mobile site speed isn't just an SEO ranking factor, it's a customer retention factor. 
  4. Domain names are indeed a ranking factor for Google. Try using Shopify's business name generator” tool which will find all available URLs using words you would like to use. 
  5. Link building, it's hard and it's easy to fall into the dark side of SEO, right? Not with this simple process Get yourself good quality links (a top 3 ranking factor for SEO) using this technique. 
  6. SEO is an important factor for your website ranking. If you are looking for a set of tools that help to carry out a comprehensive work to promote a site on the network, then find an  advanced SEO that is useful to your brand. 
Getting acquainted with all search engines, market share of each that implies who has greater dominance over SEO ranking and trends. Moreover, mobile vs desktop and Google ranking is undoubtedly a factor that controls SEO too. 

Monday, August 13, 2018

How Millennials Changed Online Retail with SEO - DiscoverDior.com

How Millennials are Changing Online Retail; See how SEO can help your business grow from the millennial experience.

A Research media (analysis behavior of the visitors in Facebook) found the most popular contents of Facebook digitization of payments; digital media spend as % of total; online retail; EM population growth; global middle class growth & trading up (luxury, travel); companion animals & related spending (vet); millennial housing formation; boomer HR demand.

According to 'HRNEWS'
"Millennial employees are more comfortable with nontraditional ways of engaging with their health care providers and are more likely to apply shopping habits associated with online retail to their health care decision-making, according to a new survey." - HRNEWS

The quote suggests that; the millennial market offers plenty of profit potential, but if you're not creating digital content that caters to this savvy audience, you might be missing out. Here are three ways your business can build a Millennial-friendly online retail experience.

The graph reveals that Amazon has more than twice as much of the online retail market as its next 10 competitors combined. In fact the graph reveal alot of important information, amazon is 1% away from having more of the online retail market than everyone else combined. I still use it, though not as much cos well.... Amazon prime. No idea how guys like eBay will do to cope with

Stop killing yourselves at your retail jobs, they don’t give a shit about you.

 

One time I kindly said to a man at work “I’m sorry I can’t change the prices” and he got very angry and called that my “millennial moment for the day.” I think millennial generation should be subdivided into pre dot com/web 2.0 and post because THAT was a paradigm shift. The advent of social media and online retail changed the world completely.

People may talk bad about millennials but since I started working retail I have NEVER had a millennial throw a tantrum or go crazy and then be like “let me talk to your manager”. So from now on I have a millennial moment everyday. Also we are more understanding. I’ve never seen a millennial flip out on a part-time retail worker and demand to see a manager over some nonsense.

Today I’m gonna buy an avocado, tomorrow I’ll be nice to a retail worker. The retail life gradually makes u crazy. Imagine working till late, going home just to sleep then u gotta wake up early for work again and no social life. I did it for a while n one day in the morn I found myself eating cereal with a fork. That was the turning point in my life

Friday, August 10, 2018

How Millennials Use Podcast to Brand Their Business - DiscoverDior.com

Learn the benefits of podcasting for any business. Discover new effective ways how podcast marketing can help to drive traffic to your business.


There’s a universe of opportunity in broadcast. Are you ready to become a content marketing powerhouse? Start by mapping out your content and developing a content marketing strategy for your business. There's great benefit opportunities on the horizon. There was no internet, or actual people who worked in the business on podcasts 31 years ago. Its changed! If you are stressing, or need some last minute help, we are here with our pod-tips to help make those final decisions.

Based on independent research we've discovered that BlogTalkRadio is the best free online radio podcast platform for beginners who use podcasts for marketing because it allows users to build their own radio show in just a few clicks with our easy to use studio. Members can create cross-continental conversations all over the world, and also invite friends and listeners to take part in your show by hosting live interviews.
without limits.


Image of a Podcast Recording Studio
Among the questions: When do you listen to the radio? Online marketing gives you a chance to spare your cash to a significant degree. The best thing about having a podcast are those really big microphones. In the podcast your guests should be able to discuss everything but them being a MAP. You pick the subjects that are discussed. Give suggestions on how it should be done as well. A lot of these smaller platforms are putting out amazing content but because they don’t have clout it’s going unnoticed I’m talking podcast, bloggers, youtubers etc;

What is a podcast and how do they work? 

"A podcast or generically netcast, is an episodic series of digital audio or video files which a user can download and listen to. It is often available for subscription, so that new episodes are automatically downloaded via web syndication to the user's own local computer, mobile application, or portable media player.[1] This can possibly supplant costly promoting stations, for example, TV, radio and business directory. It'd be a lot simpler if we all stopped seeking inspiration from biz minds.
Some have labeled podcasting as a converged medium bringing together audio, the web, and portable media players, as well as a disruptive technology that has caused some people in the radio business to reconsider established practices and preconceptions about audiences, consumption, production, and distribution.

Podcasts are usually free of charge to listeners and can often be created for little to no cost, which sets them apart from the traditional model of "gate-kept" media and production tools. Podcast creators can monetize their podcasts by allowing companies to purchase ad time, as well as via sites such as Patreon, which provides special extras and content to listeners for a fee. Podcasting is very much a horizontal media[6] form – producers are consumers, consumers may become producers, and both can engage in conversations with each other" - Wikipedia
The quote reveals the fact that radio is already a citizen of the digital age but rooted and with stripes of traditional marketing. They articulate the thoughts and feeling most of us are too scared to say out loud. Breaking into startups podcast and reminds us all to just keep going! Everything you are doing now is helping you get to the next level. But their humor and affability lends hope. So more so like a hybrid that can survive where there is Internet usage for online radio (width) but also reaches the roots of societies (depth).

Online Radio Tools

Online Radio -

While we have achieved so much in one single year without radio or online promo all by himself, unlike other artists your account post about, offers online/street promotion, marketing, shows with guaranteed exposure, Radio Internet & Spins, Club Spins, Graphics, Flyers, Posters, PR, Blog Placement. Radio stations are already coming out with contests to win tour tickets so check out your local stations. They usually post about them on their websites and/or social media. Some are online, some are call-in.

Podcasts -

It's a form of online marketing, I would say a better form of radio because traditional radio (over-air) is geo-centered. This method requires the same successful marketing, messaging, PR, and interview tactics all startups do, so they can "tell it to sell" on TV, radio, print, online and face time. Internet radio often gives you a larger audience reach. Are there are any women product designers who have podcasts? I'm compiling a resources page for junior designers and people who are transitioning in design and realized 90% of the creative podcasts I listen to are hosted by white guys. Women in tech w/ podcasts where ya at??


While still maintaining my own content, the podcast, regular job, film production a football team, &  startup business, either broadcast or online or archive, has been ridiculously easy. One thing that I do as a journalist is refuse to refer to fringe right-wing blogs and networks as "media." Infowars is a "broadcast" network but not a media network.

Why would any organization pay for and show skynews in their places of business when they can broadcast a variety of free to air channels and save themselves the cost of subscription which they then have to pass on to their consumers? Breitbart is a right-wing website (and, until it became too mainstream to be supported, a "blog site"). We've gotten our clients more exposure for their network, wherever you listen to podcasts, iTunes, Google podcasts, blogtalkradio and others you can do it too. How much of your listening time is devoted to each? Why choose one over the other?

Thursday, August 9, 2018

Video SEO - How Millennials Rank #1 in YouTube (Fast!) - DiscoverDior.com

Millennial Startups - Everything you need to know about video SEO! Specifically, you’ll learn how to optimize your videos around YouTube’s top 3 SEO ranking tips.

Many people try to reach success online by creating their own online business. The following are some useful online success tools providing the most of automation and tips for businesses to create a value-driven model that's effective. It's advice you can count on. See tips.

Most video hosting and marketing suites are free and can provide online businesses with the essential marketing and hosting tools to assist in your growing business development.

For reach the success is necessary to know the strategies and the tools for improved results.

First, Watch this video from Neil Patel.



In a blog written by Neil Patel suggests that, "one type of content that still is underutilized in the world of SEO is online video.
Video SEO
INFOGRAPHIC 
Although a lot of brands are incorporating video content into their overall online marketing strategies, most SEO's don’t place a high priority on it.

Usually, they opt for creating various other types of content (e.g., infographics, images, written content, etc.).

If used correctly, video can be an extremely powerful form of content and make a significant contribution to your overall SEO strategy, in more ways than one." - (Neil Patel)

 

 

Video Marketing & Advertising. 

Video Marketing -

Do you like videos? Your customers certainly will! Websites with videos have a 66% higher conversion rate over those that don’t. Essential digital marketing tips to grow your business:

Do you want to create compelling videos that convert on Instagram? Here's how.
  • Focus on your audience experience.
  • Create unique content.
  • Social media platforms.  
  • Video marketing. 
  • Search engine optimization. 

Advertising Trends  

Videos, paid advertising and eye-catching visuals: discover these and many more secrets to better manage your social media.
  • Marketing Tip - [Re-Marketing] Which means advertising your services or products directly with people who are already connected with you. This might include your followers or fans and visitors to your website. . So why not use Re-Marketing process? 
  • When you see that Millionaires have seven streams of income, that does NOT mean seven Network Marketing companies.
  • Add high quality, network marketing business prospects each month through Instagram using a very simple method.

YouTube Marketing 

To Maximize the Marketing Potential of YouTube follow this tip.
  • Rather than embedding YouTube videos into your website, embed Facebook videos instead. That way, you can re-target your website visitors by page *and* by the amount of video watched
  • Video marketing deepen the quality, relevance, and appeal of your content.
Whether it’s through online tools, social media, blogs, videos or mobile apps, learning has become more fluid and user-centered. Find amazing sources of video creation tools for creating useful online marketing videos. Building your business will become easy once you understand and apply the tips I show you.

Monday, July 30, 2018

How Mobile Marketers Boosts Their Social Media Engagement - DiscoverDior.com

Ever wondered how to drive & engage your audience? This blog guide will help millennials drive toward their audience engagement goals for effective mobile marketers to boost social media engagement.

Great experiences create better engagement app engagement by gender – who should e-commerce marketers target?

There is no reason to keep hitting your head on a wall and job searching without expert advice and support; join a forward thinking and progressive community of marketers and BOOST your chances of success in the marketplace by fine-tuning your social media engagement. Here's how.

“If you want engagement, be engaging. Be conversational. Ask questions. Leave room for your audience to add their voice.” - Darren Rowse 


Reach Influencers, Decision Makers, and The Leaders of Today and Tomorrow. It seems as if mobile app marketers will move to into a different direction very soon. Thanks to mobile, people now expect to get what they want, when they want it. This evolution in consumer behavior requires marketers to stay a step ahead. it's not a new idea, user generated content has provided marketers to develop strong relationships with their customers by keeping them engaged through social media.

GOOGLE BOOST -


Google Adsense will help boost your audience to become familiar with your brand and also to potential customers with the use of social media. Growth marketers in crypto/blockchain will make the ecosystem mainstream -- and make tons of money in the process. It’s evolution; micro blogging (Twitter) and curation (Instagram) is still blogging. You too can create a trusted platform where people rely on your content. Also, social media engagement is higher which has made the blog (if you have one) the support to your social media presence. 

Mobile Marketers Boosts Social Media Engagement Tip -

The fastest way to gain traction with social media is the focus on small circles and expand your circles or visibility - reach and influence as the engagement increases.


Survey: "87% of mobile marketers see success with location targeting" - Marketing Land.
the quote suggests that most retail marketers have some sort of location strategy to drive foot traffic and trigger location-based mobile advertising. The best way to boost your social media engagement for mobile marketers is to create an incentive guide packed with resources to enable you to build emotional connections, boost employee performance and set your company's recognition plan up for success.
 

Audiences do not liked to be sold to on social media. Rather work on engagement. Develop good content about your work and products and put those on your social media platforms. People will be drawn to your content not your promises; this will help you boost your content with Tweets, Retweets and Likes to get your content more visibility! Identifying your customers & delivering your ads by using the latest technology.

You're doing "all the things" in your business. Apply our engagement tips to experience for yourself how mobile marketers are boosting their social media engagement, you can do it too. By creating your very own content marketing, customer support, content creation, social media engagement, and all the tech pieces. You've got it covered. Learn more about our latest report and how you can leverage.

Wednesday, July 18, 2018

Millennials Guide to SEO (Search Engine Optimization) - DiscoverDior

The basics of SEO for Millennials - how to use SEO to increase your website traffic.


When you first enter the world of search engine optimization (SEO), you may feel intimidated at the sheer volume of things to learn. When it comes to SEO, think like your audience. What words and phrases would they use to search for you.

Search Engines - 

Google was not the first search engine. Uber was not the first ride sharing or food delivery company. The list goes on and on. You don’t have to be first win. Like Drake says "It's not about who did it first, it's about who did right."

The Basics of Search Engine -

To improve rankings and drive traffic, SEO encompasses both creative and technical elements while focusing on marketing a discipline for growing visibility in organic search engine results.According to Neil Patel "Your bounce rate is simply a measure of how many people view only one page on your site before immediately leaving again.

Content, loading times, usability, and attracting the right readers are all part of decreasing your bounce rate. The math is simple – the right readers will spend more time on a site that loads fast, looks good, and has great content." - NP

Five Ways To Decrease BounceRate 

  1. Optimize site for Mobile
  2. Rewrite existing content
  3. Speed Up Load time 
  4. Cut Down Ads 
  5. Right use of Call To Action 

Keyword Research - If you are a biz with no physical premises:

  • Do your keyword research
  • See if there is a business case for building local LPs.
  • Group keywords with implicit and explicit local intent
  • Check the results for those queries
Backlinks are overrated. That means much more & improved relevant keyword suggestions based on state of the art Natural Language Processing. If you've done a good job with keyword research, you don't need any backlinks to rank in Google. Keyword research just got a double shot. Similar keywords research now provides not only better data but also up to 50x more results. 

RELATED ARTICLES -

SEO Made Simple: A Step-by-Step Guide

Tuesday, July 17, 2018

4 Social Media Tips For Marketing To Millennials On Social Media - DISCOVERDIOR

Millennials On Social-Media Are An Increasingly Important Marketing Demographic - Here are some tips on how to target them.

It is only on social media that your business can reach every single demographic with your product and/or service. The bottom-line here is don’t spread yourself too thin by focusing your time, budget, and energy on social campaigns that may not work for your demographic. 
"Forbes Slackful 'Self-Made' Kylie Jenner Backlash

Forbes Dubbed Kylie Jenner 'self-made' & social media went crazy! (Self-Made or White Privilege?!!) " - according to Slackful 

For example, Kylie Jenner is just as famous as Kim K within the demographic the company sells to. She is skilled at social media marketing (though KUWTK was a *huge* runway), but that's basically it. She's very far from being a "top entrepreneur".

Each social media platform attracts a different demographic. I’m doing research on demographic/psychographic segments of social networks for a social media marketing course, & I keep coming across articles correlating IG use to depression. Clearly it’s not surprising, but to see empirical research prove what we all know is disheartening.

For YOUR target audience, 1 or 2 platforms will be most ideal. Well, the best marketing strategy. Know your demographic. Walmart's 'Impeach 45' apparel caused social media outcry.

"Walmart's 'Impeach 45' apparel causes social media outcry, calls for boycott of retailer." USA Today 


But also consider which platform you'll be most comfortable on. The sooner you embrace new methods for reaching this demographic, the sooner you’ll see your business grow. Here are some useful tips.

4 Social Media Tips:

  1. following and being active on other small business accounts in your demographic will help increase your social media traffic. Don’t be afraid of your competitors!  
  2. Finding where your audience is vital to growing your business on social media. There is no use marketing to a Z generation demographic on Linkedin If they hang out on snapchat or Instagram.
  3. Understand your Audience! Identify your target demographic Identify the psychographic Develop your brand. Identify marketing communication platforms. Grow your success.
  4. Never Court Millennials as a demographic. If you manage to be successful, which in all likelihood you will end more like Target you limit your social proof for when that target market disappears while alienating yourself from every other market.  
Some marketing statistics and demographic Info for social media platforms. We are two different demographic, To see a movie I'm only influenced by media marketing. And in the social era I think it's more a matter of new media marketing than cinema trailers. It is still a right logic (competitors and marketing) but with so many 1/2. You might already know this info but never hurts to stay on top of things. Would love to hear any comments.