Tuesday, July 17, 2018

4 Social Media Tips For Marketing To Millennials On Social Media - DISCOVERDIOR

Millennials On Social-Media Are An Increasingly Important Marketing Demographic - Here are some tips on how to target them.

It is only on social media that your business can reach every single demographic with your product and/or service. The bottom-line here is don’t spread yourself too thin by focusing your time, budget, and energy on social campaigns that may not work for your demographic. 
"Forbes Slackful 'Self-Made' Kylie Jenner Backlash

Forbes Dubbed Kylie Jenner 'self-made' & social media went crazy! (Self-Made or White Privilege?!!) " - according to Slackful 

For example, Kylie Jenner is just as famous as Kim K within the demographic the company sells to. She is skilled at social media marketing (though KUWTK was a *huge* runway), but that's basically it. She's very far from being a "top entrepreneur".

Each social media platform attracts a different demographic. I’m doing research on demographic/psychographic segments of social networks for a social media marketing course, & I keep coming across articles correlating IG use to depression. Clearly it’s not surprising, but to see empirical research prove what we all know is disheartening.

For YOUR target audience, 1 or 2 platforms will be most ideal. Well, the best marketing strategy. Know your demographic. Walmart's 'Impeach 45' apparel caused social media outcry.

"Walmart's 'Impeach 45' apparel causes social media outcry, calls for boycott of retailer." USA Today 


But also consider which platform you'll be most comfortable on. The sooner you embrace new methods for reaching this demographic, the sooner you’ll see your business grow. Here are some useful tips.

4 Social Media Tips:

  1. following and being active on other small business accounts in your demographic will help increase your social media traffic. Don’t be afraid of your competitors!  
  2. Finding where your audience is vital to growing your business on social media. There is no use marketing to a Z generation demographic on Linkedin If they hang out on snapchat or Instagram.
  3. Understand your Audience! Identify your target demographic Identify the psychographic Develop your brand. Identify marketing communication platforms. Grow your success.
  4. Never Court Millennials as a demographic. If you manage to be successful, which in all likelihood you will end more like Target you limit your social proof for when that target market disappears while alienating yourself from every other market.  
Some marketing statistics and demographic Info for social media platforms. We are two different demographic, To see a movie I'm only influenced by media marketing. And in the social era I think it's more a matter of new media marketing than cinema trailers. It is still a right logic (competitors and marketing) but with so many 1/2. You might already know this info but never hurts to stay on top of things. Would love to hear any comments.