Millennials On Social-Media Are An Increasingly Important Marketing Demographic - Here are some tips on how to target them.
It is only on social media that your business can reach every single demographic with your product and/or service. The bottom-line here is don’t spread yourself too thin by focusing your time, budget, and energy on social campaigns that may not work for your demographic."Forbes Slackful 'Self-Made' Kylie Jenner Backlash
Forbes Dubbed Kylie Jenner 'self-made' & social media went crazy! (Self-Made or White Privilege?!!) " - according to Slackful
Each social media platform attracts a different demographic. I’m doing research on demographic/psychographic segments of social networks for a social media marketing course, & I keep coming across articles correlating IG use to depression. Clearly it’s not surprising, but to see empirical research prove what we all know is disheartening.
"Walmart's 'Impeach 45' apparel causes social media outcry, calls for boycott of retailer." USA Today
But also consider which platform you'll be most comfortable on. The sooner you embrace new methods for reaching this demographic, the sooner you’ll see your business grow. Here are some useful tips.
4 Social Media Tips:
- following and being active on other small business accounts in your demographic will help increase your social media traffic. Don’t be afraid of your competitors!
- Finding where your audience is vital to growing your business on social media. There is no use marketing to a Z generation demographic on Linkedin If they hang out on snapchat or Instagram.
- Understand your Audience! Identify your target demographic Identify the psychographic Develop your brand. Identify marketing communication platforms. Grow your success.
- Never Court Millennials as a demographic. If you manage to be successful, which in all likelihood you will end more like Target you limit your social proof for when that target market disappears while alienating yourself from every other market.