Do you feel the pull to start your own business?
Do you feel the pull to start your own business?
Tired
of working for others and dealing with office politics, eager for
control and more money, Ed "Skip" McLaughlin certainly felt it. When he
left his high-level corporate position to start not one but two new
businesses, his colleagues' reaction was disbelief:
People told me I was crazy. "You are going to fail!"
Just
finished reading "The Purpose is Profit" in one sitting. Ed
successfully combines nuts & bolts, nitty-gritty details about the
inner workings of a large, very successful start-up with practical,
actionable advice for business new-comers. This works so well because he
weaves in the story of his own venture from pre-launch to exit. This
narrative component kept my attention and focus to the very end. I was
also struck by the importance that he places on relationships and
integrity - that one need not eschew moral convictions to succeed (quite
the opposite).
About the Author -
About Ed "Skip" McLaughlin
Ed is the founder of four
businesses and is currently running Blue Sunsets LLC, a real estate and
angel investment firm. He bootstrapped his first business, United
Systems Integrators (USI) Corporation, a corporate real estate
outsourcing firm, and grew it into an Inc. 500 company. In 2001, Ed
earned Entrepreneur of the Year honors from Ernst & Young. In 2005,
he sold USI to Johnson Controls, a Fortune 100 company, and at that
point, became CEO of JCI's Global Workplace Business for the Americas. A
member of the Board of Governors for Tufts Medical Center, Ed founded
its David E. Wazer Breast Cancer Research Fund.
One
of his businesses did fail, but the other thrived. Ed bootstrapped it
into an Inc. 500 company and later sold it to a Fortune 100 company.
Now, you can learn from his experience--what to do and what not to
do--to create your own successful startup. The Purpose Is Profit
eliminates the mystery of becoming an entrepreneur. You will learn--
- Why distinctive competence trumps passion
- Where and when to get funding without losing control
- How to build an entrepreneurial brand that lasts
- Why profit should be factored into every business decision
- How ethical behavior breeds trust and unlocks profit
As
a bonus, The Purpose Is Profit includes two manuals: The Startup
Roadmap details the 21 steps you should take to build a profitable
business. The Startup Funding Guide delivers the tools you need to fund
your business.
CONCLUSION -
The "Startup Roadmap" and "Startup Funding Guide"
alone are worth the purchase of this book. These appendices provide
pragmatic, thoughtful, and, most of all, implementable steps to take on
one's entrepreneurial journey.
Altogether, this readable and
easily digestible book will inspire you to either continue to fight for
your own financial independence, armed with useful and powerful new
weapons or to finally give into the "pull" that entrepreneurship has had
on you and start your own venture. As he says in the book: "Do it! Do
it! Do it!".
Comments
Post a Comment