Facebook Ad Format Change - What You Need To Know [Discoverdior]


For anyone who uses Facebook Ads as part of their digital marketing strategy, this is one update you need to know - [DiscoverDior]


Over on the Facebook Business blog, The Social Network has announced that - starting from August 19th - mobile News Feed ads will be compressed in order to "match the look and feel of the new Facebook design introduced earlier this year".
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The key changes are:

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  • Fewer lines of primary text will show on mobile News Feed - Now only 3 lines of primary text will show on Facebook mobile News Feed, after which people will be prompted to click to view additional text
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  • Maximum media height for photos and videos will reduce to 4:5 on mobile News Feed - The tallest supported aspect ratio for images without links and for videos is now vertical (4:5). Media taller than 4:5 will be masked on Facebook mobile News Feed.
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In addition to this, Facebook notes that the changes will "drive increased ad effectiveness and make it easier to use the same assets on Facebook News Feed and Instagram feed".

- Facebook Ad Format Gif -


The change is related to establishing more uniformity across Insta and Facebook, in order to maximise cross-promotional potential. Boy, are we glad to hear this!

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So, from August, if you're looking to maximise your Facebook ads, you'll need to make those first three lines super-snappy, while you'll also need to keep the image height change in mind in your formatting to ensure optimal presentation.

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