Wednesday, July 18, 2018

Millennials Guide to SEO (Search Engine Optimization) - DiscoverDior

The basics of SEO for Millennials - how to use SEO to increase your website traffic.


When you first enter the world of search engine optimization (SEO), you may feel intimidated at the sheer volume of things to learn. When it comes to SEO, think like your audience. What words and phrases would they use to search for you.

Search Engines - 

Google was not the first search engine. Uber was not the first ride sharing or food delivery company. The list goes on and on. You don’t have to be first win. Like Drake says "It's not about who did it first, it's about who did right."

The Basics of Search Engine -

To improve rankings and drive traffic, SEO encompasses both creative and technical elements while focusing on marketing a discipline for growing visibility in organic search engine results.According to Neil Patel "Your bounce rate is simply a measure of how many people view only one page on your site before immediately leaving again.

Content, loading times, usability, and attracting the right readers are all part of decreasing your bounce rate. The math is simple – the right readers will spend more time on a site that loads fast, looks good, and has great content." - NP

Five Ways To Decrease BounceRate 

  1. Optimize site for Mobile
  2. Rewrite existing content
  3. Speed Up Load time 
  4. Cut Down Ads 
  5. Right use of Call To Action 

Keyword Research - If you are a biz with no physical premises:

  • Do your keyword research
  • See if there is a business case for building local LPs.
  • Group keywords with implicit and explicit local intent
  • Check the results for those queries
Backlinks are overrated. That means much more & improved relevant keyword suggestions based on state of the art Natural Language Processing. If you've done a good job with keyword research, you don't need any backlinks to rank in Google. Keyword research just got a double shot. Similar keywords research now provides not only better data but also up to 50x more results. 

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