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Whether you're the project manager for your company's rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource.

Amazon has been the likely third party to take on Google and Facebook for digital advertising dominance for awhile now. A new report from. We'll show how it's starting to hit Google more where it hurts. Our analysis: 

According to BusinessesGrow - "That 130% spike meant Amazon made $2.2 billion in advertising revenue in the second quarter of 2018.
To put that into perspective, Twitter’s advertising revenue for the entire year of 2017 was $2.1 billion.
- Facebook, Google Ad Revenue Infographic -

Pretty much like the likes of Google and Facebook, Amazon has a self-serve ads platform, using which advertisers can buy one of the many types of ads (from display ads to mobile interstitials) made available by Amazon on their own and some third-party websites.
As things stand however, $2.2 billion in advertising revenue isn’t a big drop in the massive online advertising bucket that is currently dominated by, you guessed it, Google and Facebook." - BG

Amazon Digital Marketing Strategy -

(According to Smart Insights) "We can also learn from their approach to digital marketing since they use digital marketing efficiently across all customer communications touchpoints in our RACE marketing planning framework:
- Amazon Ranking Expert - Best Digital Marketing Company | Amazon - 
  • Reach: Amazon's initial business growth based on detailed approach to SEO and AdWords targeting millions of keywords.
  • Act: Creating clear and simple experiences through testing and learning. 
  • Convert: Using personalisation to make relevant recommendations and a clear checkout process that many now imitate. 
  • Engage: Their focus on customer experience, "Customer Obsession" as they call it is shown by the way they consistently outperform other retailers in their ACSI customer satisfaction rating too. We have our own internal experimentation platform called “Weblab” that we use to evaluate improvements." - SmartInsights.
From research to brand strategy to design execution, launch, and governance, Designing Brand Identity is a compendium of tools for branding success and best practices for inspiration.

- SWOT analysis for book publishers | Download Scientific Diagram -

The following quote suggest that Brands are seeing great results from advertising on Amazon, but it can be difficult to navigate the platform and realize its full potential.

Amazon is now one of the world’s largest online advertising companies, with ad revenues surpassing $2 billion in the second quarter of 2018. - CNBC 

If you're selling and/or advertising through Amazon for the upcoming #holiday season, now is the time to get your strategy in gear! 



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