The Purpose Is Profit: Book Review (


Do you feel the pull to start your own business?

Do you feel the pull to start your own business?
Tired of working for others and dealing with office politics, eager for control and more money, Ed "Skip" McLaughlin certainly felt it. When he left his high-level corporate position to start not one but two new businesses, his colleagues' reaction was disbelief:

People told me I was crazy. "You are going to fail!"

Just finished reading "The Purpose is Profit" in one sitting. Ed successfully combines nuts & bolts, nitty-gritty details about the inner workings of a large, very successful start-up with practical, actionable advice for business new-comers. This works so well because he weaves in the story of his own venture from pre-launch to exit. This narrative component kept my attention and focus to the very end. I was also struck by the importance that he places on relationships and integrity - that one need not eschew moral convictions to succeed (quite the opposite).

About the Author -

About Ed "Skip" McLaughlin
Ed is the founder of four businesses and is currently running Blue Sunsets LLC, a real estate and angel investment firm. He bootstrapped his first business, United Systems Integrators (USI) Corporation, a corporate real estate outsourcing firm, and grew it into an Inc. 500 company. In 2001, Ed earned Entrepreneur of the Year honors from Ernst & Young. In 2005, he sold USI to Johnson Controls, a Fortune 100 company, and at that point, became CEO of JCI's Global Workplace Business for the Americas. A member of the Board of Governors for Tufts Medical Center, Ed founded its David E. Wazer Breast Cancer Research Fund.


One of his businesses did fail, but the other thrived. Ed bootstrapped it into an Inc. 500 company and later sold it to a Fortune 100 company. Now, you can learn from his experience--what to do and what not to do--to create your own successful startup. The Purpose Is Profit eliminates the mystery of becoming an entrepreneur. You will learn--

  • Why distinctive competence trumps passion
  • Where and when to get funding without losing control
  • How to build an entrepreneurial brand that lasts
  • Why profit should be factored into every business decision
  • How ethical behavior breeds trust and unlocks profit

As a bonus, The Purpose Is Profit includes two manuals: The Startup Roadmap details the 21 steps you should take to build a profitable business. The Startup Funding Guide delivers the tools you need to fund your business.


The "Startup Roadmap" and "Startup Funding Guide" alone are worth the purchase of this book. These appendices provide pragmatic, thoughtful, and, most of all, implementable steps to take on one's entrepreneurial journey.

Altogether, this readable and easily digestible book will inspire you to either continue to fight for your own financial independence, armed with useful and powerful new weapons or to finally give into the "pull" that entrepreneurship has had on you and start your own venture. As he says in the book: "Do it! Do it! Do it!".



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