Facebook Ad Format Change - What You Need To Know [Discoverdior]

For anyone who uses Facebook Ads as part of their digital marketing strategy, this is one update you need to know - [DiscoverDior]

Over on the Facebook Business blog, The Social Network has announced that - starting from August 19th - mobile News Feed ads will be compressed in order to "match the look and feel of the new Facebook design introduced earlier this year".

The key changes are:

  • Fewer lines of primary text will show on mobile News Feed - Now only 3 lines of primary text will show on Facebook mobile News Feed, after which people will be prompted to click to view additional text
  • Maximum media height for photos and videos will reduce to 4:5 on mobile News Feed - The tallest supported aspect ratio for images without links and for videos is now vertical (4:5). Media taller than 4:5 will be masked on Facebook mobile News Feed.
In addition to this, Facebook notes that the changes will "drive increased ad effectiveness and make it easier to use the same assets on Facebook News Feed and Instagram feed".

- Facebook Ad Format Gif -

The change is related to establishing more uniformity across Insta and Facebook, in order to maximise cross-promotional potential. Boy, are we glad to hear this!

So, from August, if you're looking to maximise your Facebook ads, you'll need to make those first three lines super-snappy, while you'll also need to keep the image height change in mind in your formatting to ensure optimal presentation.

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